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... plans by mcdonald’s corporation to expand its store network in china could spell good news for australia’s beef producers ... the fast food chain plans to bring the number of its restaurants in china from 1,356 to 2,000 by 2013 and, according to mcdonald’s australia, australia’s beef producers are well placed to benefit from the expansion ... mcdonald’s australia’s skye oxenham told australian food news, “australia is already one of the largest beef suppliers to the mcdonald’s system worldwide, especially in asia ... so naturally there is potential for australian beef producers to sell more ... “it is worth noting that while china has 1,356 restaurants today (supplied mainly from australian and local beef), we have 3,275 restaurants in japan currently supplied almost solely with australian beef ... “mcdonald’s australia has been using australian beef for more than 30 years and we are committed to continue to support australian beef farmers ... ” meat and livestock australia’s cattle industry projections economist, tim mcrae said, “from an industry point of view, mcdonald’s is a very big customer for our beef suppliers ... our beef supply complements mcdonald’s desires ... “mcdonald’s takes manufactured beef for its patties ... the company’s investment increases the value of each beef carcass because it demands not a specific cut of meat, but also takes the lower value product ... ” according to mcdonald’s australia, 26 million kilos of australian beef is used by mcdonald’s australia every year, while almost double this amount – 46 million kilos – is exported to mcdonald’s operations in asia, japan, the middle east and the united states

... * australia’s beef industry has consistently reduced emissions intensity for producing beef since 1990 * continued r&d aims to find ways to further reduce emissions while increasing productivity meat and livestock australia (mla) this week announced that the australian beef industry has achieved a 6 ... 5% reduction in emissions per kilogram of beef produced since kyoto protocol reporting began in 1990 ... speaking at the debate, mla’s managing director david palmer said that the industry had been focussed on increasing productivity whilst reducing emissions ... “a reduction in emissions per kilogram of beef produced is a great achievement for australian cattle farmers ... the australian beef industry has increased production by 25 ... 4% over the same period, which demonstrates that we are able to produce more beef with less emissions”, said mr palmer ... the debate was held at the university of queensland for local high school and university students as well as members of the general public, who were given the opportunity to hear from, and ask questions, of the panel members: * tim flannery, high profile environmentalist and australian of the year 2007 * arron wood, young australian of the year for environment in 2001 and united nations individual award for outstanding service to the environment in 2006 * corey watts, regional projects manager, the climate institute * michael lyons, queensland beef farmer * beverley henry, manager environment, sustainability & climate change from meat & livestock australia professor tim flannery discussed his belief that cattle managed in the right way can be part of the solution ... corey watts, formerly from the australian conservation foundation and now regional projects manager at the climate institute, called for industry-wide targets to be set for emissions reduction, innovation and investment in low-emissions farming and the need for broader political support for a package of “carrots and sticks” ... david palmer said the industry acknowledges its contribution to australia’s emissions profile, which is why it is undertaking extensive r&d in order to find ways to further improve the efficiency of production